Ambient video has a massive audience, proven health benefits, and adjacent markets worth trillions. It also has no dedicated platform, no community hub, and no publication covering it.
From the Journal
A six-part series on ambient living
The average American home runs a television nearly seven hours a day. Most of that time, nobody's really watching. So why can't we turn it off?
ReadBackground television feels harmless. But eight minutes of it measurably raises stress markers, children's play degrades when a screen is on nearby, and most people who fall asleep to TV sleep worse for it.
ReadNature on a screen triggers measurable stress recovery within four minutes. Paired with congruent audio, ambient video shifts the nervous system in ways that silence and traditional TV cannot.
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